Suggested routes

1949 Pearl St Boulder, CO 80302

1.	Head west on Pearl St toward 19th St		0.2 mi
2.	Turn right at 17th St		0.1 mi
3.	At the traffic circle, take the 3rd exit onto Pine St		0.2 mi
4.	At the traffic circle, take the 2nd exit and stay on Pine St		0.2 mi
5.	Turn right at 13th St		0.3 mi
6.	Turn left at North St		410 ft
7.	Turn right at N Broadway St		0.2 mi
8.	Turn left at Balsam Ave		0.2 mi
9.	Turn right at 9th St		0.2 mi
10.	Turn left at Dellwood Ave		335 ft
11.	Turn right at 8th St Destination will be on the right		404 ft

3060 8th St Boulder, CO 80304

Suggested routes

1949 Pearl St Boulder, CO 80302

1.	Head east on Pearl St toward 20th St		82 ft
2.	Turn left at 20th St		0.4 mi
3.	Continue onto Mesa Dr		374 ft
4.	Slight left at Alpine Dr		0.3 mi
5.	Turn right at 14th St Destination will be on the left		312 ft

2765 14th St Boulder, CO 80304

Pedal to Properties, a full-service real estate firm, allows buyers the option of viewing properties and homes from cruiser bikes.  A Boulder real estate firm established in 2006, Pedal to Properties began offering real estate franchise opportunities in 2009.

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Our first franchisee in Northampton, Massachusetts is up and running. They have moved into their offices and have just hung their marque sign: Pedal to Properties, Della Penna’s Trailside Realty, Inc.

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We were so excited when Google announced its bicycle directions option last week.  Our website has integrated this application, and we have been using it for our bicycle home tours!

Do a property search, then click “get directions” below the map and pick biking directions.

Here is a home bicycle tour we recently went on.

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We all ride. Now we can ride as one.

We’re all united by a shared passion: bikes. Bikes keep us healthy, carry us from point A to point B, save us from high gas prices, and make our air cleaner and our roads less congested. Bikes fill our lives with adventure and excitement, relaxing our minds and energizing our souls.

Peopleforbikes.org is dedicated to channeling that passion to improve the future of bicycling. Our goal is to gather a million names of support, to speak with one, powerful voice—to make bicycling safer, more convenient and appealing for everyone.

Simply put, we believe that life is far more enjoyable when it’s experienced on two wheels. We believe that by coming together, we can make our world a better place to ride.

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March 10, 2010 By: Peter Smith Category: Advocacy

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The word is getting around, the Pedal to Properties Real Estate concept that is.  What started as a single Boulder Real Estate Agency is now opening locations across the country.  Florida Realtor tells our story well:

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Elaine Kelleher
Business Development for New England
PCMS Consulting
p. 617.771.9778

We are proud to announce that Elaine Kelleher has recently sold the first Pedal to Properties Agency in Northampton, Massachusetts to top New England broker Craig Della Penna.

When Elaine traveled to our corporate office in Boulder last year she was able to see and experience first hand what Pedal to Properties was all about. Elaine said, she just sat there and thought, ‘this is her niche, and taking the Pedal to Properties concept back to New England would be her mission, as it would be ideal in so many different communities out east.’

Elaine’s thought was, coming out of these past years of a down economy, where real estate agents are reinventing themselves, this is the perfect time to join a technically driven and truly unique business structure of owning an agency.

What Elaine feels really sells the Pedal to Properties model, is that it is a complete brand that has the systems and infrastructure in place for a broker to start out or even rebrand their company.  The agency is still geared toward the general public, so anyone can tour and buy a home, however the bicycle enthusiast and eco conscious individual is truly drawn to this agency.

So when Elaine connected with Craig Della Penna she recognized he was a top broker, who already owned a local Bed and Breakfast right on the Northampton rail trail, and he was immediately responsive and wanted to be involved with the brand and what it stood for.  Craig expressed to Elaine, he was truly a dedicated bike enthusiast and did not want to miss capturing this niche market.

Plans from here for Pedal to Properties include establishing agencies in Sea front resorts, bikable communities and the college towns of New England.

A little more on Elaine:

Continuously in the Industry for over 26 years, Elaine has served many positions and has been affiliated with some of the top companies in the Country. These companies include a small independent in the Boston North Shore, RE/Max, Century 21-ERA (Cendant), De Wolfe Companies and GMAC Home Services, Prudential and Weichert Real Estate Affiliates. Positions that she held were Sales Agent, Broker Associate, Manager, Franchise Sales Director, Senior Management Consultant, Regional Services Director, Franchise Business Development and Regional Vice President; the experience and well rounded knowledge of the business has been invaluable to her success within the industry.

Throughout her years in the business, Elaine has also held various leadership positions within the REALTOR organization including but not limited to: President of Greater Salem Association or REALTORS, GSAR Board of Directors, MAR State Director and National Member of the Fair Housing Committee.

A resident of Winthrop with strong ties to the Boston area, Elaine also has spent time volunteering with many charities and philanthropic organizations. In 2003 she co-founded the Essex County Women’s Fund with 3 other women from the North Shore of Boston. In the years since its inception the Women’s fund has grown to several hundred donors that contribute thousands of dollars to issues affecting women and children.

Family has been extremely important to Elaine. Her three children are now all grown and enjoying successful careers. She is proud to say that she is the grandmother to a lovely 10-year-old girl (Rachel) and recently welcomed twin granddaughters (Sofia and Olivia). Elaine’s hobbies are travel, hiking, reading, dancing and just about anything related to the ocean. On her days off you may find her exploring and enjoying the New England Coastline.

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Don’t make them wait!
The lunacy of internet lead management in the real estate industry.

You finally decided that with prices still low, you are going to upgrade to that bigger house you and your husband have been talking about for years. Things are good with both your jobs and now is the time.
You have heard from several people that XYZ Real Estate has a good reputation and you see a lot of their signs around town so you decide to start your search on their website one night after work. They have a nice site and you are getting excited about the listings they have in the neighborhood you have been wanting to move into.

Saturday morning you decide that you want to spend Sunday looking at a few homes for sale in your dream neighborhood. You get back on XYZ’s site while you are having your morning coffee and put in a request to speak to someone about viewing homes tomorrow. It’s about 9 AM and you give them your cell phone number in case they call while you are out and about.

Soccer, baseball, yard work, laundry, and grocery shopping chores are done by mid afternoon. You and your husband finally sit down to relax before cooking dinner and wonder why you have not heard anything from XYZ Real Estate. You are both eager to look at homes tomorrow so you check your e-mail to see if someone has gotten back to you. Nothing on e-mail and nobody has bothered to call after several hours. Not impressed with the lack of response, you get back online and start searching for other companies.

Does this happen every day in our industry?

Unfortunately, it happens hundreds of thousands of times every single day!

According to NAR, 48% of internet leads go unanswered and the remaining 52% get responses a couple of days later. This is simply unacceptable to today’s internet savvy consumer who has much higher expectations when they request information online.

Your consumer can get real estate information from just about anyone these days so they are not going to wait around for you to respond to them. If you don’t respond quickly (within the hour) they will find someone who will and since 93% of consumers pick the first agent they speak to, guess who is going win?

The problem brokerages have is that most do not have enough call volume to justify a rapid response team or full blown call center. As a result, they leave it to a relocation department, or, in many cases, to agents directly. Unfortunately, without accountability and metrics, most companies fail miserably in this area and end up letting significant commission dollars slip through the cracks month after month.

The solution lies in developing a real internet leads management process that must include three distinct segments:

· Lead capture;

· Lead distribution; and,

· Accountability and metrics.

In addition, you must be able to respond to consumers when they want a response. That might be in the evenings or early in the morning. Remember, you MUST get back to them in minutes, not hours.

The market is tough enough already. Don’t make it harder by ignoring the obvious… companies that can develop or outsource an internet lead management system will have a distinct advantage over those that do not.

About the author

Jose Perez is the President of PCMS Consulting, a full service consulting, sales and management organization which specializes in real estate industry issues.

For more information, please visit www.pcmsconsulting.com/webinars or e-mail jperez@pcmsconsulting.com. PCMS Consulting is hosting a 5 month coaching series called Camp REinvent. For more information visit www.campreinvent.com.

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